To replace an old Joomla website with something more modern and engaging.
The Joomla site was out of date in terms of version and security. The client only had limited access to it, as the previous web designer held the keys to most things. The old site provided information about the business but was not engaging customers, nor appearing well in search results even with investment in Google Adwords which had been ineffective because the hosting and site in general, performed poorly.
The redesigned site needed to present a modern look and feel using exist marketing images and content. With a more seamless experience for prospective customers and high performance from hosting and the site, search results would need to be improved so Adwords could only used when required for a campaign, rather than constantly, to fight to be visible.